THAT SAME IMAGINATIVE SPIRIT, BLIND TO REASON, WHICH ALLOWED A SMALL GROUP OF RAILWAY-MEN AND WOMEN TO KICK-START MODERNITY, IS STILL ALIVE AND WELL.
A TOWN WITH A BIG AMBITION
Something is happening in Darlington. A cross section of passionate people and organisations recognised that attracting inward investment is tougher than ever, and so we need to put our best foot forward. Though we are calling this a brand development project, it’s really about story telling. Uncovering a compelling story that is distinctive and true, to help express what the town is all about, and bringing this to life using words, pictures and design. This includes key messages, logos, and other artwork, as well as how to use them for maximum effect, and you can find them all here.
WHAT MAKES US ANY DIFFERENT?
At first, many local residents weren't so sure. But then when you think about it, why is it that so many amazing things have happened here? - from the birth of the railways almost 200 years ago, to being home to some of the country's most innovative engineering companies, imaginative developments and vibrant cultural life. After weeks of conversations and heated debate it became clear.
A MOST INGENIOUS PLACE
Ingenuity. The single, uplifting story we can tell about our town is that simple. Why is it right? It’s credible, and defendable. It also ties together the town's past, its present, but most importantly of all, can inspire its future. But it's also a challenge to ensure that we live up to this ambition and keep on proving it to be true for the next 200 years or more.
From Britain on Film available at BFI Player